New-build sales in 2025 total 4,457 units, fewer than 6,114 in a single quarter before the controls

Liberty Times Finance reported that, according to the Cathay Real Estate Index, units of new builds sold within 30 days across the four quarters of 2025 add up to 4,457. The second quarter of 2024 was the period of hottest demand before the central bank adjusted its controls, with 6,114 units sold within 30 days that quarter. The full year of 2025 was 1,657 units fewer than that quarter, about 73% of it.

On September 20, 2024, the Central Bank adjusted its selective credit controls for the seventh time, and at the same time adjusted its assistance measures for owner-occupier home upgraders. If genuine owner-occupier upgraders take out a new first or second home loan (a non-high-priced housing loan), the deadline to sell their existing home is extended from 1 year to 18 months; this applies to all loans recorded on or after September 20, 2024.

Ho Shih-chang said that, with the central bank's controls and funds concentrated in the stock market, new-build prices have held at relatively high levels while sales volume has shrunk rapidly. He pointed out that full-year pre-sale home sales across Taiwan in 2025 were less than NT$800 billion, while the Taiwan stock market's daily turnover often exceeds NT$1 trillion, so a full year of pre-sale volume does not even match one day of trading in the Taiwan stock market.

Tseng Ching-te, project manager at the Real Estate Research Office of Sinyi Realty, said that home prices had risen markedly before, and after the policy was introduced buyers no longer believed that buying later would cost more; combined with developers' unaggressive pace of launching projects and the lack of any new positive factors, it is hard for the pre-sale market to recover. Huang Shu-wei, director of the Owner Representative Services department at Colliers International, said that the loan-to-value ratio for owners of multiple properties, investors and luxury home products is at most 30%, which has directly affected demand.

In its fourth-quarter 2025 report, released on January 28, 2026, Cathay Construction said the nationwide likely sale price was NT$0.5808 million per ping, up 0.81% from the previous quarter. In the same report, the nationwide 30-day sales rate was 6.38%, up 1.39 percentage points from the previous quarter; outside Hsinchu County and Hsinchu City, the sales rates of all counties and cities were only in single digits. Taoyuan City's 3.84% was the lowest among all counties and cities, followed by Taichung City at 4.61% and Kaohsiung City at 4.74%. Cathay Construction said that if the nationwide sales rate stays low, selling pressure from unsold inventory will increase over the long term.