Northern Taiwan Barometer at 37.5 Points in Yellow-Blue Light; Presale Volume Tops NT$100 billion
The Zhuzhan Barometer stayed at the yellow-blue recession light in October. Developers launched many presale projects, but visitors and deals remained low.
- Zhuzhan Magazine announced that the new-build market in Northern Taiwan showed a yellow-blue recession light in October 2026, with the score rising to 37.5 points.
- In October 2026, presale volume in Northern Taiwan topped NT$100 billion, the highest since April.
- Benchmark projects averaged about 10 visiting groups per week, with fewer than 1 group closing a deal.
The Zhuzhan Barometer is made up of six categories, and the October result was "one up, five flat": only the score for presale launch volume rose, while the five categories of newly completed units, visiting groups and deal groups, bargaining rate, and unsold projects held steady.
October presale volume rose by more than NT$20 billion from the previous month. The Ruentex project in Nangang District, Taipei City, launched NT$60 billion worth of units, and nearly 10 other projects were also sizable.
For newly completed units, fewer than 200 units were publicly offered in October in total, fewer than the previous month. A new project in Anle District, Keelung City, with more than 80 units, was the largest by unit count, and all other projects had 40 units or fewer. The bargaining rate stayed within 10%, and the number of unsold projects was 1,590, up 7 percentage points from the previous month, with most of them in Taoyuan City, where investment-oriented properties are common.
Chen Bing-chen, director of Zhuzhan's research office and its spokesperson, said October fell in the post-928 period, when the sales-window effect still applied. With the central bank's attitude toward the housing market no longer hawkish, developers planning to launch projects within the year entered the market in the time remaining. Zhuzhan noted that developers launching many projects is a sales strategy that puts stability first and does not mean that home-buying momentum has improved significantly, as the overall housing market lacks vitality.
Chen Bing-chen also said that the stock market and elections are both disrupting the housing market. Together with the trend of rising interest rates and the year-end mindset of turning to look ahead to next year, the wait-and-see mood is hard to dispel. Benchmark projects in Baoshan Township in Hsinchu County, Zhongshan District in Keelung City, Qingpu and the A7 land readjustment area in Taoyuan City, Taishan District in New Taipei City and the Shuanghe area, and Da'an District in Taipei City remain cautious about launching projects.
People looking to buy or trade up may note that the number of new presale launches has risen sharply, but benchmark projects had fewer than 1 deal group per week, and the bargaining rate stayed within 10%. Chen Bing-chen said the trend of rising interest rates makes the wait-and-see mood hard to dispel, and people who already have a mortgage may pay closer attention to interest rate movements.
Quick quiz
2 questions; pick an answer to see the explanation
- What was the Zhuzhan Barometer's light in October 2026?
- In October 2026, Northern Taiwan's presale volume topped how many billions of NT dollars?
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Original：中央社 · We only post summaries and key points. Read the original for the full story.
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