HBRO Realty franchise store sales in October up 9.0% month on month, 7.4% year on year
HBRO Realty reported that franchise store sales in October rose from both the previous month and the same month last year, with results varying across the six major cities and Kaohsiung City down 7.8% month on month.
- HBRO Realty statistics show that sales at its franchise stores in October 2026 rose 9.0% from the previous month and 7.4% from the same month last year.
- For HBRO Realty franchise store sales in October, Taichung City was up 20.1% month on month and 22% year on year, while Kaohsiung City was down 7.8% month on month and 10% year on year.
- Hsu Chia-hsin, executive director of the HBRO Realty Planning and Research Office, said prices are still "a solid block" and the market is "each telling its own story."
Compared with the previous month, HBRO Realty franchise store sales in October rose in five of the six major cities: Taipei City 5.1%, New Taipei City 25.4%, Taoyuan City 15.7%, Taichung City 20.1% and Tainan City 5.6%. Kaohsiung City fell 7.8%.
Compared with October 2025, New Taipei City rose 16%, Taoyuan City 14%, Taichung City 22% and Tainan City 7%; Taipei City fell 6% and Kaohsiung City fell 10%.
Hsu Chia-hsin said the central bank's clear policy stance has indeed given buying sentiment a boost, and home upgraders in particular have become more willing to buy. She also said stock market volatility has weakened market confidence, and concerns about areas under selling pressure have not gone away.
Chang Shih-tsung, general manager of CTBC Real Estate, said that after the restrictions on second-home mortgages were eased, people became more willing to view homes, but sales volume has not clearly caught up. He added that a typhoon in late October also pushed back some viewings and contract signings. He believes buyers are expecting prices to fall while sellers are not very willing to cut prices, leaving a gap between the two sides' views on price.
Four major brokerages, Yungching Realty, HBRO Realty, CTBC Real Estate and Taiwan Realty, released their in-store sales data for October on October 30, and most showed both month-on-month and year-on-year increases: compared with the previous month, results ranged from flat to up 14%, and compared with the same month last year, they were up 3% to 18%, while CTBC Real Estate was down 0.6% from the previous month. Lai Chih-chang, assistant public relations manager of the Dajia Realty Planning and Research Office, said pressures such as rising interest rates have clearly affected buying demand, and prices will likely remain in a consolidation range.
People who want to buy or upgrade homes can first look at how sales have changed in their own city or county, because among the six major cities some rose and some fell. Buyers and sellers still have a gap in their views on price, so the timing of viewings and price negotiations can be set more loosely. People who already have a mortgage can also pay attention to how rising interest rates affect market buying demand.
Quick quiz
2 questions; pick an answer to see the explanation
- According to HBRO Realty statistics, by how much did franchise store sales in October 2026 increase from the previous month?
- Compared with the previous month, which of the six major cities saw a decline in HBRO Realty franchise store sales in October?
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Original：中央銀行 理監事聯席會議 外界關心之議題 115.9.17 · We only post summaries and key points. Read the original for the full story.
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